Sr Manager, Customer Acquisition

Herrmann seeks a Senior Manager of Customer Acquisition to develop and execute marketing campaigns that will get the world's attention

The Opportunity

For the last 35 years Herrmann has built a reputation as a well-known consulting firm, recognized across the world for amplifying performance of top leadership at Global Fortune 500 companies. We’re proud to have long standing relationships with Microsoft, Coca-Cola, PwC, Netflix Pfizer, and Hertz - to name a few. Our applications have millions of monthly active users. Most importantly, we’re in growth mode and 2019 shows no signs of a slow down.


We need practical, innovative, results-oriented, empathetic individuals to help complete the digital transformation of our business. We’re disrupting the management consulting industry and setting a new standard for the way people across the world will work.
Are you ready to help us define the future?

About you:

You are a marketing leader that thrives in fast-paced environments. You are an ambitious self-starter, with a strong work ethic. Your intense will-to-win and demonstrated personal excellence keep you hungry for new ways to move the needle. You have an ability to organize others and lead-by-influence.

You have deep experience in B2B marketing with experience at technology or software companies. Your past success in executing programs that drive demand and accelerate return will make you an ideal fit for the marketing team at Herrmann.

Finally, we’re a remote organization and, as such, you are comfortable working independently, as part of a geographically dispersed team, reporting to the VP of Marketing.

What you’ll do:

As Sr. Manager of Customer Acquisition, you will be responsible for increasing pipeline and market penetration, catching the attention of target prospects at target companies, and building lead gen programs to support a verticalized sales team. Your success will be based on the number of quality SQLs you generate, given the resources available to you. The quality of SQLs will be determined by the number of sales opportunities our partners on the sales team are able to generate from your leads.


We use HubSpot and digital advertising technology like Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads, and other platforms as necessary. You don’t need to be an expert in each platform, but you must be willing and able to adapt and evolve, as needed.

Example Day-to-Day Responsibilities

  • Collaborate with with VP of Marketing and Sales leadership, to create strategy for growing share of key vertical markets, staying vigilant for new market opportunities.
  • Develop and execute integrated strategic marketing programs aligned to sales priorities and revenue targets, including but not limited to ABM campaigns, demand generation campaigns, executive programs, sales events, and co-marketing partner programs
  • Contribute to the development of interesting and engaging content to support your lead gen campaigns. Work with creative and digital teams to get marketing content and campaign assets produced.
  • Collaborate with stakeholders and creative resources to develop compelling campaign themes to capture and convert market interest.
  • Manage and execute digital marketing campaigns using available technology and team resources.
  • Track and manage marketing KPIs relevant to your campaigns, projects, and objectives. Manage and report on budget and expenses in detail, liaison with finance partners.
  • Communicate, communicate, communicate. Lead briefing sessions with sales, account, product and other functional partners to review programs and quantify marketing effectiveness.
  • Build and maintain strong relationships. Work closely with cross-functional teams (product and sales) and other business & association partners to create and execute marketing programs and develop relationships critical for success.

Must Haves

  • Growth mindset
  • Ability to plan and execute marketing campaigns
  • Excellent oral and written communication skills
  • Strong knowledge and understanding of the sales funnel and pipeline management
  • Strong budget management and marketing analytics knowledge and experience
  • Proven success executing, coordinating and measuring lead generation programs
  • At least, 2 years experience in B2B marketing
    Ability to work and thrive in a fast-paced, technology-focused organization
  • Experience planning and executing ABM campaigns
  • Minimum 1 year HubSpot experience
  • 4+ years or equivalent lead generation experience
  • Ability to travel up to 15%, as needed

Nice-to-Haves

  • Previous remote work experience
  • Proximity to Boston or NYC
  • Experience with digital communication, collaboration, and project management tools: Slack, Asana, Google Suite, Zoom Meetings, Airtable, Etc
  • Familiarity with the Management Consulting Industry, Finance Industry, or Human Resources Industry
  • Preference for Apple Products ;)

Perks & Benefits

  • A relaxed, professional, and supportive working culture
  • Stimulating start-up culture committed to diversity and inclusion
  • Remote work - from anywhere you’d like!
  • Generous PTO
  • Education reimbursement
  • Mobile phone and Internet reimbursement
  • Health, dental, and vision insurance
  • Team outings and events
We’re a 100% remote-working company, so you can be based anywhere. Seriously. As long as there’s a good internet connection and you can overlap working hours with your team members as needed, we’re happy for you to work from whatever environment you find fits your life and productivity style the best. Although most of the time you will be working from that place, willingness to travel is required, as you will be expected to be available to travel on short notice for activities that require physical presence. Never worked for a fully remote company? Are you organized, happy communicating across a variety of media, and excited about getting more focus? Are you craving autonomy at work and the freedom to explore your world? If so, you’ll do the best work of your life at Herrmann. We are confident you'll thrive and succeed because we invest to make sure that remote working works for everyone on our team.

Herrmann is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of thinking preferences, race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To apply for this position, please send your resume with a link to your portfolio and cover letter to careers@hbdi.com.
Please include the title of the position that you are applying for in the subject line of your email.